Roll Me Up’s Multi-Agency Collaboration with Gum Gum across London.
When GumGum and Playground XYZ merged, they didn’t just throw a party—they made a statement. And they brought Roll Me Up in to help tell that story. The result? A multi-agency activation that delivered high-impact visuals, irresistible ice cream rolls, and unforgettable guest engagement—all powered by our signature rolled dessert theatre
A Collaboration That Captured Attention
Partnering with one of London’s most forward-thinking adtech firms meant bringing our A-game to every detail. We co-created a fully branded dessert experience for multiple corporate activations—designed to impress clients, partners, and press alike.
Dual-flavour rolls were curated to reflect each agency’s personality
Live rolling stations became crowd-pulling centerpieces
Custom branding elements like edible logo wafers helped amplify the GumGum brand through every swirl, roll, and drizzle
The synergy between teams turned what could have been a dessert table into a true brand theatre.
What Happens When You Mix Bold Brands with Cool Treats?
Guests were delighted. Phones came out. LinkedIn was buzzing. The campaign didn’t just satisfy appetites—it ignited conversation and positioned GumGum as a leader in creative client experiences.
✅ Branded carts
✅ Social-media worthy visuals
✅ Premium ice cream flavours tailored to each event stop
This wasn’t just a treat—it was a talking point.
Let’s Roll at Your Next Event
Want your next brand activation to taste as good as it looks? Let Roll Me Up turn your corporate campaign into a craveable experience that gets noticed, remembered, and shared.
👉 Get in touch today and let’s roll something unforgettable for your next event.
