Rolling Luxury: How Roll Me Up Elevated the Aston Martin F1 Family Fun Day
With a clear objective to harmonise the luxury of the F1 experience with the joy of gourmet ice cream rolls, our corporate event ice cream catering provided a unique culinary highlight. The menu was carefully crafted to appeal to the diverse group of families, featuring an assortment of rolled ice cream flavours that ranged from traditional delights like Strawberry and Meringue to innovative combinations such as Coconut Mango and Passion Fruit, and the indulgent Biscoff and Salted Caramel.
Where Gourmet Meets Motorsport
Precision, performance, and perfection — values that define both Formula 1 and Roll Me Up. Our live ice cream rolling stations mirrored the energy of the pit lane, transforming dessert into a performance. Guests gathered around to watch smooth cream swirl and freeze into elegant rolls before being topped with textures and flavours inspired by the day’s excitement.
Each creation was more than a treat — it was a moment of theatre.
A Corporate Experience That Stands Out
Corporate event catering is evolving. Gone are the days of static buffets and predictable menus. Our mission is to turn dessert into dialogue — to make food interactive, memorable, and brand-aligned.
At Aston Martin’s event, guests became part of the process. They chose flavours, watched the craft unfold, and savoured the final result. From young fans to senior executives, everyone left with a smile (and probably a second helping).
This wasn’t just catering. It was experiential storytelling — frozen, rolled, and served with flair.
Over 1,000 Smiles Served
The impact of our live dessert experience was unmistakable. Throughout the day, our team handcrafted over 1,000 ice cream rolls, each one customised, freshly made, and served in our sustainable branded tubs.
The result? Long queues. Big reactions. Even bigger smiles. The Roll Me Up bar became the event’s social hub — a place to connect, chat, and cool off while enjoying something truly unique.
Designed for Corporate Excellence
Our corporate clients expect more than flavour — they expect flawless delivery, aesthetic presentation, and seamless integration with brand identity. Roll Me Up delivers all three.
Our modular rolling stations fit beautifully into any venue, from open-air paddocks to executive lounges. Every setup reflects your event’s tone — polished, creative, and effortlessly premium. And because we’re committed to sustainability, all our cups and utensils are eco-friendly, aligning with modern corporate values.
Why Roll Me Up?
We don’t just make ice cream — we make memories.
Our gourmet ice cream rolls have transformed brand activations, team-building days, and luxury launches across the UK. Each event blends taste with theatre, creating a moment your guests won’t forget.
Interactive and immersive: Guests watch, participate, and enjoy in real time.
Bespoke branding: Your logo, colours, and theme rolled right into the experience.
Scalable for any event: From intimate VIP receptions to major corporate festivals.
Elevate Your Next Event
Whether you’re planning a product launch, corporate party, or brand activation, Roll Me Up brings the wow factor. We create shared moments that spark conversations and strengthen brand connections — all through the universal joy of dessert.
Book Roll Me Up for your next event and watch your guests roll with delight.
👉 Contact us today to create your own interactive ice cream experience.
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