Unique, interactive customer experience
When Santander set out to make a splash at the Public Finance Show in London, they wanted more than a branded stand — they wanted to create a buzz, attract a crowd, and leave a lasting impression. That’s where we stepped in.
At Roll Me Up, we specialise in turning desserts into experiences. And for this event, we teamed up with Santander to deliver a fully branded live ice cream roll station that was fun, engaging, and impossible to miss.
Ice Cream with a Twist
Forget boring freebies — our ice cream roll setup became the centre of attention. Visitors stopped in their tracks to watch as we mixed, spread, and rolled fresh ingredients into delicious desserts right before their eyes.
The setup wasn’t just functional — it was fully customised to match Santander’s brand, from the colours to the flavour names. We created:
Red Cherry Crumble
Strawberry & Meringue
Both flavours tied into Santander’s signature red branding, adding a subtle but clever personal touch.
Not Just a Treat — A Show
What really made the difference? The performance.
The process of making rolled ice cream is naturally eye-catching, and guests loved watching their dessert come to life. This turned ordinary catering into a high-energy, Instagrammable moment that kept people around — and talking.
The Results
Massive increase in foot traffic to Santander’s stand
Guests spent more time engaging with staff and the brand
Loads of positive feedback from visitors, many of whom called the ice cream rolls a highlight of the show
It wasn’t just about giving out a sweet treat — it was about creating an emotional connection with the brand through a unique and memorable experience.
Innovative Exhibition Stand Catering as a Branding Tool
Why It Worked
This event proved that interactive catering can be a powerful branding tool. With the right concept, your food station doesn’t just feed people — it pulls them in, starts conversations, and makes your brand the one they remember long after the event ends.
Want to Stand Out at Your Next Event?
Whether you’re hosting a corporate event, brand activation, or trade show — we’ll help you turn your stand into an experience people won’t forget.
Let’s roll.
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What Our Customers Are Saying About
Roll Me Up
At Roll Me Up, we take pride in creating unforgettable experiences with our hand-rolled ice cream. Don’t just take our word for it – hear directly from our satisfied customers! From private parties to corporate events, our unique ice cream rolls have delighted guests of all ages. Read on to see how Roll Me Up has made a sweet impact at various events, and why our customers keep coming back for more.
Great service, flavours and fun for any event. Amazing quality, delicious flavours and toppings, great value adder to any event! Jason and his team were so great and made a highlight of our Christmas party. We loved the topping options and it is so fun to watch the ice cream being made too
Micaela
Bird & Bird
Roll Me Up is our staff favourite experience Roll Me Up is on top of the list for our staff when it comes to our annual inset days. Jason and his partner are friendly and professional. The quality and variety of their products are excellent. They get booked pretty quickly so we always make sure to contact them at least a month ahead of the event to avoid any disappointment 🙂
Audrey
College Francais
Thank you Roll Me Up for making our stand the coolest stand at the industry exhibition in London. Especially on a nice summer day, our visitors really enjoyed a sweet treat and the way you make these created a fantastic opportunity for engagement. We loved an element of theatre that goes into making the ice cream rolls, the branding and attention to detail. And above all, professional service with a smile while you worked really hard over two days. We will definitely be recommending you to our friends and suppliers, huge thanks again
Emilia
Santander
Wonderful company and owner who went above and beyond what was requested. We used their services at a corporate recruitment event and our stand was very popular as a result of the amazing ice cream and service. Would highly recommend!
Vanessa
Deloitte
Outstanding service Brilliantly received by my team, nothing was too much for the Roll me Up duo! They worked like machines for 3 hours, non stop with smiles on their faces and really made the day for our Ice Cream lovers. Great flavors, easy to work with – would highly recommend.
Tim
Celtic Manor Resort
Fantastic at our charity event We used Roll Me Up for a large scale charity event and the team was helpful throughout the entire process; from helping us work out the best option for our requirements and quoting to setting up and serving on the night. The rolled ice cream added an extra aesthetic to our event above scooped ice cream, which our guests loved, and it was very competitively priced which is key to fundraising events. All in all, I would definitely recommend Roll Me Up and we hope to use them for future events
Emma
Anglian Water
