When GumGum and Playground XYZ merged, they didn’t just throw a party—they made a statement. And they brought Roll Me Up in to help tell that story. The result? A multi-agency activation that delivered high-impact visuals, irresistible ice cream rolls, and unforgettable guest engagement—all powered by our signature rolled dessert theatre
Partnering with one of London’s most forward-thinking adtech firms meant bringing our A-game to every detail. We co-created a fully branded dessert experience for multiple corporate activations—designed to impress clients, partners, and press alike.
Dual-flavour rolls were curated to reflect each agency’s personality
Live rolling stations became crowd-pulling centerpieces
Custom branding elements like edible logo wafers helped amplify the GumGum brand through every swirl, roll, and drizzle
The synergy between teams turned what could have been a dessert table into a true brand theatre.
https://www.youtube.com/watch?v=3MAVGrppl5M 
Guests were delighted. Phones came out. LinkedIn was buzzing. The campaign didn’t just satisfy appetites—it ignited conversation and positioned GumGum as a leader in creative client experiences.
✅ Branded carts
✅ Social-media worthy visuals
✅ Premium ice cream flavours tailored to each event stop
This wasn’t just a treat—it was a talking point.
Want your next brand activation to taste as good as it looks? Let Roll Me Up turn your corporate campaign into a craveable experience that gets noticed, remembered, and shared.
👉 Get in touch today and let’s roll something unforgettable for your next event.
