Premium live rolled-ice-cream experience, made fresh in front of guests, delivered UK-wide for corporate events, exhibitions, conferences, brand activations and selected private events
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Roll Me Up brings live rolled ice cream to events across the UK, creating each dessert fresh in front of your guests on our frozen ice pans.
It’s more than an ice cream cart. Guests watch their chosen ingredients transform into fresh ice cream before it’s rolled, finished with toppings and served right in front of them.
The result is dessert, theatre and guest interaction in one — designed for events where you want to give people something they’ll genuinely remember.
Every serving is prepared live. Guests can watch the entire process as their ice cream is mixed, rolled and finished on our freezing pans.
The rolling process naturally attracts attention and creates interaction. At exhibitions it can help bring people onto a stand; at corporate and private events it becomes entertainment as well as desse
For corporate events and activations, the experience can become an extension of your brand.
Options include branded carts, edible logo wafers, cups and labels, menus and bespoke flavour concepts.
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ROLLED ICE CREAM EXPERIENCES
High-impact rolled ice cream theatre for conferences, summer parties and client events. We keep queues moving, guests smiling and your brand at the centre of the action.
Explore Corporate Events
Corporate Events
Brand Activations
Product Launches
Exhibitions & Trade Shows
Weddings
Hospitality & VIP / Craft
Roll Me Up has delivered live ice cream experiences for organisations and brands including Aston Martin F1, Mercedes-Benz, Deloitte, Salesforce, Santander, Porsche, Microsoft and Renault Trucks.
From exhibition stands and corporate celebrations to retail activations and large-scale events, the experience can be adapted around both the audience and the objective.
Yes — we regularly operate within tight service windows and production schedules. Our setup is designed for fast deployment and efficient service without compromising quality
Yes. We offer vegan/dairy-free options and handle gluten-free with separate utensils and pans to avoid cross-contamination as far as possible.
We can serve up to 200 cast and crew an hour with a 3 pan set up.
For outside catering events we normally operate out of either a 3m 3m or 4.5m x 3m Gazebo
Each pan needs a standard 13A socket (one per pan). We’ll confirm power requirements on booking and can advise if power is limited.
We just require potable water for handwash
Yes. We operate across the UK. On location and popular among studios across the UK including Warner Bros, Pinewood and Longcross. Travel is charged extra depending on location
Yes. We carry full public liability insurance up to £10 million and staff food-hygiene certification. We can supply certificates and RAMS for your venue. And are available to download from our documentation page
Yes, if you’re looking for a branded solution, we can cusdtomise anything
Yes. All our electrical kit is PAT tested every year; certificates are available at our online documentation page.
Absolutely — we are fully NDA-compliant and experienced in confidential production environments.
We regularly support film, television, and brand-sensitive projects where discretion is essential. We’re happy to sign NDAs in advance, and all team members are briefed on confidentiality protocols prior to arrival.
No content is captured, shared, or discussed externally unless expressly authorised.
We deliver a live dessert theatre experience rather than traditional catering. Guests watch their ice cream being freshly prepared, creating both a visual and interactive element that enhances engagement at your event
